Considerations when designing a data visualisation

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based on

. Bertin 1967

Retina (visual ) variables and their Characteristics

Edward Tufte 1983

Optimise the Data-Ink ratio

Cleveland & McGill 1984

Empirical estimates of the effectiveness of different graphical encoding methods:

Jock Mackinlay 1986

Two measures for choosing the right visualisation :

•Expressiveness

•Effectiveness